From industry to named accounts
Lead Search starts with industry and location context, then returns companies you can select. From there you find people — roles and titles that match who you sell to.
That two-step flow (companies → people) keeps lists account-based instead of dumping random contacts with no company context.
What to do with the results
After you have companies and people:
- Enrich websites, emails, and phones where available
- Optionally score Product ICP fit so weak verticals drop out
- Save keepers to CRM
- Compose campaigns from Lead Search templates and send via your inbox
Define what you sell in My Business
Under My Business → Products, name and describe what you sell (and who it is for). Lead Search Product scoring uses that definition so AI judges buyer identity — not whether their site mentions your product name.