Why score before you send
Cold email fails when the list is wide but the offer is narrow. Keyword filters and job-title guesses still let peers, vendors, and wrong verticals into the batch. AI lead scoring asks a sharper question: given what you sell, is this company the kind of buyer that would actually purchase it?
Scoring before cold email protects deliverability and credit spend. You enrich and template only accounts that pass the fit test — not every row from an industry export.
How B2BLead scores buyer fit
Define products under My Business → Products: name, description, and who it is for. In Lead Search, run AI company validation on selected companies — 1 credit per score on paid plans. The model judges buyer identity against your product ICP, not whether their homepage mentions your brand.
Use scores as a filter: keep strong fits, skip weak ones, then reveal emails from your monthly credit pool. AI company validation: score buyer fit before outreach walks through the scoring model in detail.
- Free accounts can search and save to CRM; AI scoring unlocks on upgrade
- Scores sit between Find and Enrich — not a replacement for send or CRM
- Product language quality directly affects score accuracy
Credits, reveals, and send budgets
Credits meter AI scores and contact reveals; Local Finder and company search on paid plans do not burn credits. Soft monthly caps on email reveals and sends protect cost and inbox reputation — see /pricing for pools and limits on Free, Starter, Pro, Growth, and company packs.
B2B contact enrichment with credits explains what credits buy versus free phone checks. Company packs: shared seats and credits help teams share one scoring and send budget instead of fragmenting across solo logins.
The loop: find → score → CRM → send
Start in Local Finder or Lead Search depending on whether you sell locally or by industry. Score keepers, enrich only the strong fits, save to CRM, then send from your inbox with built-in templates. Activity stays on your account so you can review what went out before the next batch.
For the full five-step motion including enrichment, read Find → Validate → CRM → Send: the full outbound workflow. Sales CRM built for B2B outbound covers why CRM ownership matters before you scale sends.