Keyword matching is not buyer fit
A company site that mentions banking is not automatically a bank that buys your product. Keyword filters and generic AI summaries still confuse peers, vendors, and true end buyers.
Buyer-fit scoring asks a different question: given what you sell, is this organization the kind of customer that would buy it? For the full outbound loop, see Find → Validate → CRM → Send: the full outbound workflow.
Define products in My Business
Under My Business → Products, name and describe what you sell and who it is for. That product definition is what AI uses at score time — not whether their homepage repeats your product name.
You can keep a public listing profile there as well; the scoring path only needs clear product ICP language.
Score companies in Lead Search
After you find companies by industry, run AI validation on the list. Each company score uses 1 credit on paid plans. Free accounts can explore search and CRM first; AI scoring unlocks when you upgrade.
Use the score as a filter: keep strong fits, skip weak ones, then enrich and outreach only where the fit is real.
Where it sits in the full stack
AI validation sits between Find and Send. It does not replace Local Finder, Lead Search, CRM, templates, or email from your inbox — and it is not a managed SDR or voice-calling product.
See Pricing for Free, Starter, Pro, Growth, and company packs. Read the Find → Validate → CRM → Send workflow article for the weekly loop.